Getting Started
Once there is enough basic information in your website (what your company does, who your market is - type and geographical location, contact information, and appropriate links) our Web Marketing department will begin to market your website. It can take up to a month before your website starts to show up in the search engine results. You can always track your progress with your Website Statistics.
The Art of Web Marketing
The first major thing to understand is that Web Marketing is not an exact science. Every search engine uses a different method for updating and organizing their database, and for most, these methods are closely guarded company secrets. Your website is also unique. Every website is going to need a certain amount of custom marketing to achieve the best results. Understanding these facts, our Web Marketing Team is continuously innovating, and with a little input from you, we can achieve excellent results.
Web Marketing Takes Time
A good rule-of-thumb, for the major search engines like Google, is to expect your website to start showing up in about a month (from when the web marketing process for your website begins - see above).
How to Get the Best Results
The search engines find out what your website is about by reading the words or your website, so the first thing to think about is what words your target customers are searching for. Make sure these words appear on your website, and remember, search engines results are not in 'real-time'. It can take a month before the search engines read the updates you make to your website, and the changes are reflected in the search results.
Website Quality
The goal of any serious search engine is to provide useful information. This can be very difficult when dealing with billions and billions of pages of information. What one search engine - Google - has come up with to solve this problem is a complicated mathematical formula for determining and assigning a quality ranking (PageRank) to each page. The higher the rank, the higher that page appears in the search results.
The PageRank formula is roughly based on how unique, specific, and regularly updated the information on your website is and who is linking to your website, and the links coming from your website.
Unique, Specific, and Regularly Updated Information
Consider this phrase: "Our company is focused on quality and customer service. With over 65 years of combined experience in our industry, we are the number one choice in our region." That phrase could be talking about any company from almost any industry almost anywhere in the English speaking world! The search engines will ignore it. The more specific the wording on your website is to your industry, the area you serve, and your target customer, the better your website ranking will be.
More useful = Higher ranking
Links TO Your Website
A link to your website is seen as a vote of confidence, and in Google's case, the higher the PageRank of the page that is linking to you, the greater the effect this vote of confidence has on your PageRank. Think about who you could ask to add a link from their website to yours: distributors, suppliers, associations, better business bureau, chamber of commerce, regional directories, industry directories, ...
Links FROM Your Website
Often, other websites offer valuable and useful information for your website visitors. Linking to this information will help your visitors - and your ranking on the search engines.
Reciprocal Links or Link Schemes
You may think that you can just trade links with your friends. You could say to them, you link to me, and I'll link to you. However, this practice is a violation of Google's webmaster guidelines. The idea is that it takes away from the relevance - that is, you're linking non-relevant websites together - Google doesn't like that. The link below explains this in more detail.
More Information About Google's Policy on Link Schemes
Paid Links
Another thing that is a violation of Google's webmaster guidelines is buying or selling links. Again, Google doesn't like this because it takes away from the relevance of linked web pages.
More Information About Google's Policy on Paid Links
Meta Tags
First you should know the difference between the various meta-tags out there. Some are important and some are not. We support all the important ones.
Contrary to popular belief, the keyword meta-tag has no effect on your Google rank! Don't believe us? Check out the answer straight from Google.
Here is an article from a Google employee, down-playing the keywords meta-tag:
And another from the official Google blog (skip down to the first question in the comment list at the end of the article)
Also, check this article, stating that the keywords meta-tag does not give a good description of a website
The title and description meta-tags are used by Google however, and they are fully supported with the Mnet system. You can change your Title and Description meta-tags for your whole site or on a page by page basis. Read more about the title and description meta-tags.
Contact Us
Remember, our Web Marketing team is working for you year-round. Please feel free to contact us with any questions, or with specific questions about your website.